Snow-covered sea cliffs at dusk, floating ice below, a standing stone and lit doorways cut into the rock

YAKA

Clothing for people who keep promises to themselves.

Discipline over motivation.

Scroll

We stop negotiating with ourselves.
This is where we belong.

YAKA

AI-generated imagery
Latest from YAKA NewsWhat did you give up to make room for training?

The tribe

What is discipline to you?

We ask people who train. One question, then they pick a card and answer whatever it says.

Four people standing in front of a mountain mural at a climbing wall, one wearing a black YAKA tee
Megan, Simon and Lloyd at the climbing wall.
Three men standing in front of a fifty-metre indoor swimming pool
Brad and Thomas, competitive swimmers.
  • “The main thing is showing up on the days you don't want to. If I ever considered skipping a session, that was my switch: I have to do it now.”

    Lloyd · Climber, runner, Ironman

  • “It takes away your sleep. But you're still gaining something: being with your teammates in the pool at 5:30 in the morning, doing what we love.”

    Thomas · Competitive swimmer

  • “Discipline isn't focusing on the grade, it's focusing on technique. Not getting hung up when you plateau. Trusting the process.”

    Megan · Climber

  • “Discipline for me is doing the stuff you don't want to do. It's going to be difficult, but you know doing it benefits you, and your family as well.”

    Brad · Competitive swimmer

  • “When I set myself a goal, I do something every day towards it. However small, so we're moving towards that goal.”

    Simon · Runner